Aligned Vision
TECHNOLOGY + MANUFACTURING
Branding
Logo Adaptation
Brand Style Guide
Website Design
Corporate Brochure
Products Booklet
The brand refresh consisted of a name change, from ‘Assembly Guidance’ to ‘Aligned Vision.’ A new logo was created to promote a more contemporary presence in the worldwide niche market. The brand color changed to green to reflect the actual laser color.
Adaptation of the new logo and color scheme called for a complete overhaul of existing marketing and promotional materials.
Marketing
Social Media
Email Campaigns
Ads
Tradeshow Materials
Product Sheets
Client Presentations
Photography + Retouching
The market is narrow and the competition high in the laser projection world. Continuously attracting new clients and finding better ways to promote increased production and accuracy, are top of mind.
Motion Graphics
Multimedia Presentations
Product Videos
Video Ads
Video ads for trade journals and client presentations are dynamic ways to show the quality and accuracy of Aligned Vision’s products and services.
Using Prezi for a multimedia presentation at trade shows, rather than shipping heavy equipment around the world, proved to be an indispensable sales tool.
“The Assembly Guidance product line and market had evolved quite a bit over our thirty years since startup. We brought Karen Ancas aboard as a key team member to lead the design component in our rebranding project. In addition to her superior graphics and artistic abilities, Karen has brought two rare and valuable qualities to her work for Aligned Vision. First, she understands the complex concepts on which our technology is built; and second, she effectively communicates the distinctive features and benefits of our technology through her designs.”
