Dinno Health
PHARMACY & HEALTHY LIVING
Logo Design
Brand + Style Guide
The Dinno family has owned and operated compounding pharmacies for decades. Over the years, they expanded from one to four stores serving local communities in the greater Boston area.
When acquiring and growing the businesses, it became essential to create a unified and cohesive look, generating a friendly, professional and capable brand.
Design + Production
Project Management
Printer Selection + Management
Marketing Kits
Product Sheets
Ads
Tradeshow Materials
Utilizing the new logo and style elements, all stores were sub-branded under Dinno Health. The individual neighborhood pharmacy names were maintained, while branded marketing materials were created for each.
Project Management
Budgeting + Planning
Equipment Purchase + Installation
Custom Content Design
Implementation
Keyes Drug, a Dinno Health anchor store, is located on the corner in a busy urban neighborhood of retail stores. As a local compounding pharmacy, finding dynamic ways to compete with big chains led to using digital signage to project custom content.
“Karen has been a great partner in developing marketing and collateral material aimed at both customers and practitioners. She has been instrumental in assisting us in enhancing our branding. Her attention to detail, responsiveness to our needs, development of compelling designs and execution of campaigns are deeply valued. We have utilized Karen’s design services for many years now, and look forward to working with her in the future as well.”